FREE SHIPPING on all orders over $50!

Coolbaits Lure Co. Official Sponsors of the 2018 WON Bass U.S. Open at Lake Mead


Over 200 of the top professional anglers in the world and their AAA co-angler fishing partners will descend on Lake Mead, just south of Las Vegas, on October 15th – 17th for the 2018 WON Bass U.S. Open.

This will be the 36th year of the prestigious event and Coolbaits is proud to be an official sponsor. Our participation does not stop at the shore, though. Coolbaits co-founder Shawn Cooley will be on the water in the role of co-angler, looking to offer his vast experience to help to guide a pro to the grand prize.

Speaking of that prize, Bass Cat Boats & Mercury Motors have joined forces to offer the 2018 U.S. Open Champion a brand-new 2018 Bass Cat PUMA FTD with a Mercury 250 ProSX OptiMax package worth $62,000.


U.S. Open WON Bass Tournament


The champ will also take the largest portion of prize money which will be determined by the final boat count. Last year’s Open drew a record 208 boats, so payouts will be sweet all the way down the line.

If you are registered for the event, look for Coolbaits on Sunday, October 14th at the Boulder Station Railhead Room between Noon and 3pm at the official Sponsor Showcase.

We’ll be giving away some gear and will have some featured in the prize packages for the Top 5 Pro’s and Co’s.

You can expect to see plenty of Coolbaits “Down Under” Underspin lures tricking trophy bass under the Nevada sun as Todd Kline, Mike Phua, Mike Rennie, Jeff Van Nimwegen, Dustin Remy, and more will certainly have their weedless and traditional underspins on deck in their quest for the title.

We look forward to seeing some great friends and meeting some of the very best in the business as you prepare for a successful tourney.


*Look for our next new product release in Fall 2018*


  • 2018 US Open Dates - October 15-17, 2018
  • Entry Deadline - October 9th, 2018
  • OFF LIMITS October 14
  • Official Practice October 10th - 13th
  • Sunday October 14th OFF LIMITS - Sponsors Row and Registration
    See you there!